Helmut Lang, born March 10th 1956 in Vienna is an Austrian fashion designer and artist. Having lived his childhood with his grandparents in the Austrian Alps, Lang moved to Vienna with his father by the age of 10. At the age of 18 he started teaching himself the art of clothing design, his real passion. In his 20s Lang opened his first made-to-measure shop in Vienna, resulting in an almost instant success. Lang introduced extravagant materials such as feathers, metallic fabric and rubber, which will be one of his signature materials. Having retired from fashion in 2005, the brand still lives strong and with the same principles and ideology that has identified it throughout the years.