The label’s signature boho rock chick aesthetic is personified by model Taylor Hill, who fronts the SS17 campaign film, shot in low-fi against a downtown urban backdrop.
In the SS17 collection the brand is moving away from its grunge roots to a softer romantic boho style. The label’s signature oversized leather jackets, shredded jeans and distressed tees remain but they have been joined by floral prints, metallics, tailored jackets, tiered ruffles, romantic poet blouses and flirty dresses in sheer chiffon.
Key pieces which stand-out in the new collection include the Vilda dress; the Hanie cut-out dress; the Piana dress; the Averen dress; the Tinah leather skirt; the Shanina metallic wrap skirt and the Ashville leather biker jacket.
Founded in 2004 by brothers Laurent and Arik Bitton, IRO is a mix of chic French silhouettes and rocking cool designs. IRO’s iconic jacket Agnette and evergreen biker jacket Ashville are the perfect example of IRO’s chic street-style looks.
|75 products in this collection||