The SS17 collection revisits Helmut Lang’s legacy within the fashion firmament with its focus on tailored silhouettes, high quality innovative fabrics and minimalist construction. A daytime uniform of casual formal pieces in neutral and monochrome colors is archetypical of the signature look of pared back sophistication.
Sharp clean lines showcase modernity and innovation with an acute attention to detail. The utility approach to dressing is exemplified by the focus on androgynous plain tanks, t-shirts, cargo pants with straps and utility denim within the current collection. The label is positioned within the contemporary fashion category.
About Helmut Lang:
Helmut Lang, born March 10th 1956 in Vienna is an Austrian fashion designer and artist. Having lived his childhood with his grandparents in the Austrian Alps, Lang moved to Vienna with his father by the age of 10. At the age of 18 he started teaching himself the art of clothing design, his real passion. In his 20s Lang opened his first made-to-measure shop in Vienna, resulting in an almost instant success. Lang introduced extravagant materials such as feathers, metallic fabric and rubber, which will be one of his signature materials. Having retired from fashion in 2005, the brand still lives strong and with the same principles and ideology that has identified it throughout the years.
|15 products in this collection||